Limoni is a food truck brand that sells zesty Israeli food and it translates to “my lemon” in Hebrew. The Limoni brand was designed to give customers a joyful food truck experience, eating authentic Israeli street food. The logo is a mix of both the Hebrew and English alphabet. The primary brand element in Limoni is a collage made out of six different lemon patterns.

This project received a semifinalist award for 2016 Adobe Design Achievement Awards in category graphic design print.

This project also received 3 bronze awards from the global 2019 Indigo Design Awards competition in categories—branding, logo, and packaging.

The main primary brand elements are made out of 6 unique patterns which all resemble the flesh of the lemon.

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